Content Strategy Development Service

What You Will Get

Goals and Objectives Definition

Align content with business goals, ensuring every piece serves a specific purpose.

Audience Research & Analysis

Gain deep insights into target audience needs, preferences, and behaviour to tailor content for maximum engagement.

Competitor Research & Analysis

Identify strengths and weaknesses of competitors’ content strategies, allowing for differentiation and better positioning.

Industry Trends

Stay ahead of the curve by incorporating current industry trends and insights into content, maintaining freshness and appeal.

Content Audit

Evaluate existing content for effectiveness and gaps, identifying opportunities for improvement and maximizing existing resources.

Content Strategy

Get a clear, actionable plan outlining the types, formats, and channels of content to achieve your goals.

Content Calendar

Stay organized with a defined content creation and publication schedule, ensuring consistent audience engagement.

Content Creation Guidelines

Maintain brand voice and ensure high-quality content across all platforms with clear guidelines for writers and creators.

Distribution and Promotion Plan

Amplify your content’s reach and impact by identifying the most effective distribution channels and promotional strategies.

Key Performance Indicators (KPIs)

Track and measure the effectiveness of your content strategy with clear, relevant KPIs aligned with your goals.

Iteration and Optimization Plan

A framework to help you continuously refine your strategy based on data and feedback, ensuring your content remains relevant and effective over time.

Tracking and Analytics Plan

Gain valuable insights into audience behaviour and content performance through a robust tracking and analytics plan.

Delivery Format & Turnaround

• Mind Map: Easily visualise the big picture.
• Google Sheets: Central location for easy access, collaboration and updates.
• 2-Week Turnaround: Get your content strategy quickly, so you can immediately start implementing it.
• Unlimited Revisions: Rest easy knowing you can request changes to the content strategy until you are delighted, without any additional fees.

Content Strategy Development FAQs

What is content strategy?

Content strategy is about thinking ahead, considering your options, and choosing the best course of action to get where you want your business to be. It’s a high-level plan to achieve your business goals under uncertain conditions.

Why should I have a content strategy?

A content strategy provides guidance and directs every content marketing effort. Instead of shooting in different directions haphazardly, you focus your time and resources on where you are most likely to see the best results and gain a competitive advantage.

How long does a content strategy take to develop?

It depends on the complexity of your business and industry. The minimum time we deliver is 2 weeks.

Can I make input into the strategy?

Sure, your voice matters. As a matter of fact, we can’t develop any strategy without your input because you know and understand your business and vision better. So, we will work collaboratively.